Packaging & Branding Design
Packaging & Branding Design
We had the pleasure of collaborating with the talented team at Supply to refresh and elevate the brand identity for Libby’s Pork Crack — a bold and addictive snack stocked in premium supermarkets across New Zealand.
Our mission was to breathe new life into the existing brand by reimagining its visual language, injecting personality and playfulness into every element. The centerpiece of the update was a re-illustrated pig mascot, developed in collaboration with the incredibly talented Kurt Ratana. This new character appears in dynamic, fun poses — bursting with charm and attitude to better reflect the brand’s cheeky, energetic vibe.
To amplify the fun, we also created a custom wallpaper of 90’s hip hop-inspired iconography, blending nostalgic street style with modern snack appeal. The result is a fresh, vibrant look that speaks to both old-school flavor and contemporary cool — a perfect match for the product's irresistible crunch and cult following.
BOOM!
Libby’s Pork Crack has never looked (or tasted) better.