Packaging & Branding Design
Packaging & Branding Design
Best Maties Since the '80s…
A true pantry classic, Griffin’s Meal Mates have been a staple in Kiwi households since the 1980s. So it was a real privilege to help give this iconic cracker brand a well-earned refresh.
We gave Meal Mates a new lease on life—injecting a healthy dose of real Kiwi humour, modernising the branding, and revamping the photography. The result? A fresh new look that still feels like home.
We made a real meal of it… in the best possible way.